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This isn’t another book about AI. It’s a battle cry for anyone tired of lifeless marketing, soulless automation, and brands that forgot how to feel.
In Ridiculously Human, we flip the script on what technology is really for. While the world races to automate, optimize, and outpace, we ask a deeper question: What if AI could make us more human, not less? Through real-world stories, behavior-based strategies, and a radically different marketing framework, this book shows how to use artificial intelligence to create moments of emotional resonance—at scale.
Because people don’t remember campaigns. They remember how you made them feel.
This book gives you the tools to build a marketing system that listens, adapts, and connects—from first click to post-sale surprise. Whether you’re a CMO, a startup founder, or a brand leader ready to leave behind the generic playbooks, Ridiculously Human will change how you think about growth, loyalty, and what it really means to matter in the age of AI.
This isn’t another book about AI. It’s a battle cry for anyone tired of lifeless marketing, soulless automation, and brands that forgot how to feel.
In Ridiculously Human, we flip the script on what technology is really for. While the world races to automate, optimize, and outpace, we ask a deeper question: What if AI could make us more human, not less? Through real-world stories, behavior-based strategies, and a radically different marketing framework, this book shows how to use artificial intelligence to create moments of emotional resonance—at scale.
Because people don’t remember campaigns. They remember how you made them feel.
This book gives you the tools to build a marketing system that listens, adapts, and connects—from first click to post-sale surprise. Whether you’re a CMO, a startup founder, or a brand leader ready to leave behind the generic playbooks, Ridiculously Human will change how you think about growth, loyalty, and what it really means to matter in the age of AI.